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Affiliate Disclosure

How puppy-s.com makes money, and why it does not change what we recommend.

Last updated 22 August 2026

In plain English

Some links on puppy-s.com are affiliate links. If you buy something through one, we may earn a commission at no extra cost to you. It never changes which products we recommend, how we rank them, or what we say about them.

What an affiliate link is

An affiliate link is an ordinary link with a tracking code attached. If you click one and go on to buy something, the retailer pays us a small percentage of the sale. You pay the same price you would have paid anyway — the commission comes out of the retailer’s margin, not your pocket.

This is how puppy-s.com is funded. We do not charge for access, we do not run display advertising, and we do not sell your data. Affiliate commission is what pays for the research behind the guides.

Programmes we take part in

puppy-s.com currently participates in:

Individual product pages may also link to retailers we have no commercial relationship with at all, where that retailer is simply the best place to buy.

Before you publish

Keep the Amazon paragraph below only if you are actually enrolled in the Associates programme. The Operating Agreement requires participants to display a statement of this kind — and displaying it while not enrolled is its own problem. Delete the whole paragraph if you have not joined.

As an Amazon Associate, puppy-s.com earns from qualifying purchases.

How commissions affect our recommendations

They do not. Products are scored against the published criteria on our How We Recommend page before any commercial terms are considered, and a product with no affiliate programme at all can win — and has won — a category.

Specifically, we do not:

Where a brand has sent us a product to look at, we say so on the page. Receiving a sample does not guarantee coverage and does not affect the score.

Where you will see disclosures

A short disclosure appears above the first affiliate link on every page that carries one, and in the footer of every page on the site. It reads:

The short version, site-wide

Some links may be affiliate links. We may earn a small commission at no extra cost to you.

This page is the full version.

We do this because the FTC’s Endorsement Guides require a material connection to be disclosed clearly and conspicuously, close to the recommendation itself — not only in a policy page you would have to go looking for.

Prices and availability

We do not set prices and we do not control retailer stock. Any price shown on this site is the price we saw when the page was last reviewed, and it can change at any time. Always check the price on the retailer’s own page before you buy.

Insurance and financial links

Please read this one carefully

puppy-s.com is not an insurance broker, agent or adviser, and is not authorised to give insurance or financial advice. Our insurance comparisons are general information to help you ask better questions — they are not a recommendation that a particular policy is right for you.

Regulatory status: state your position — e.g. not regulated / registered with X under number Y

Where we link to an insurance provider, that link may also be a paid referral. Cover, exclusions, waiting periods and pricing vary by provider, by country and by individual pet. Read the policy documents before you buy, and check the provider is authorised to sell insurance where you live.

Supporting us without using affiliate links

If you would rather not use an affiliate link, you can search for the product directly at any retailer and buy it there — the guides work perfectly well as research. Sharing a guide with another new puppy owner helps us just as much.

Questions about this policy?

If anything here is unclear, or you think we have missed a disclosure somewhere on the site, please tell us. We would rather fix it than leave it.